INSIGHT. Totalitarian systems used numbers to erase names and destroy everything that was individual and personal. We decided to make a contra-move. We dedicated the museum to every single person of the ghetto. WARSAW GHETTO MUSEUM will be changing its name CONSTANTLY. We created the new type inspired by Yiddish and Latin letters. The initials of the Ghetto victims’ names are the key element of the logo that is always changing. NO ONE CAN BE FORGOTTEN.

SOLUTION. We have created the identity that works and functions as a memory - memotype instead of logotype, memography instead of typography, memobook instaed of brandbook. The identity also connects Yiddish and Polish contexts. Yiddish is historical Ashkenazi Jews language that is written in Hebrew, yet has a huge German and Slavic influence. We use the data base of names of people who lived in the Warsaw Ghetto, and in this way the memory never fades. That's the tribute to all the victims of the Ghetto.

Memography, not a typography

We created a unique font that was inspired by the Yiddish alphabet. Yiddish is historical Ashkenazi Jews language that is written in Hebrew, yet has a huge German and Slavic influence.