Identity for the Baltic Stand in London Book Fair

Task

In 2018 the Baltic countries, Estonia, Latvia and Lithuania were the markets in focus during the London Book Fair. Therefore there was a need to create a visual identity to represent the three countries’ united fair stand, their conferences, booklets and countries itself.

Solution

The letter “A” in combination with diacritics from Estonian, Latvian and Lithuanian alphabets became a special symbol and a hero of identity. The logo functions as a symbol itself. It becomes a dialogue opener. It is also an indefinite article for different materials to name and brand — A bookmark, A notebook, A t-shirt, A program, etc.